#9 DEI and the Rise of the Navel-gazing Brand

In this podcast, I discuss Virgin Atlantic’s new gender-neutral uniform policy and launch commercial. I’ll examine why it’s a case study in how Diversity, Equity and Inclusion makes companies turn inward and narcissistically ponder their own brand belly buttons. The result? The customer and service becomes an afterthought, people tune-out and the brand message becomes conformist. Click below to see Virgin Atlantic’s ad:

Virgin Atlantic’s gender-neutral uniform launch ad